6 Steps to Finding the Perfect Domain Name

Why do you need a domain name?

A domain name (better known as a web address) can set you apart from competitors online. If you want to promote yourself, your brand, or your business, a specialized domain name is a must. The most successful businesses use the same set of words and images to engage customers – on their website, emails, voice message, social media pages and more! This is branding at its best. In addition, the digital footprint of your business grows stronger with domain names.

A domain that is consistent with your brand looks professional and can boost your online visibility. If you’re starting a business, a domain name can build your authority and help consumers find you. We’ve got 6 steps to help you choose the perfect domain name!

Here’s 6 steps to finding the perfect domain name:

1. Make it easy to remember. A best practice is to choose domains that include your business name. Doing so, will keep you top of mind with customers. Especially, if a customer forgets the complete web address, they should be able to find your business name listed in the search results. 

1. Avoid duplication. Buying domain names that already exist or are being used by another company may cause legal problems. This is because some brand names are trademarked or copyrighted. If your name is already taken, consider including a phrase or call-to-action in front of the brand name to give it some originality. For example: “mealsonwheels.com” is already taken so some other options are “fastmealsonwheels.com” or “speedymealsonwheels.com” or yummymealsonwheels.com?

1. Shorter is usually better because it leaves less room for error. Shorter web addresses make it easier for people to enter the correct spelling online. It’s more likely for someone to skip a character or type it wrong using longer domain names. While shorter domain names are easier to match with usernames on niche websites and social media pages.

1. Promote your location. Are you a local business? If so, use this to your advantage by including the name of your neighborhood, city or country in your domain to catch the attention of customers in your local area! This strategy is great for SEO and it helps identify where your business is located. 

1. Keep it simple. There is a saying in sales… “A confused mind never buys.” Using a domain name that’s easy to spell increases the likelihood of customers entering it correctly. Web addresses that have  long names, numbers or hyphens may appear spammy. Criminals often use complex domains so avoiding this would look more professional and trustworthy.

1. Maintain Ownership. Depending on where you are on your business journey, you can buy domains from one year or up to 10 years! After spending hours searching for the perfect domain name you deserve to have it for a while. We recommend registering your domain for at least 2 years. Doing so will prevent you from losing it after twelve months. The popularity of the internet has increased the demand for more domain names and extensions. Which means there’s alot more competition. 

If you need help choosing a web address, our domain name search tool offers suggestions and alternatives to any domain you search. By the way, if you’d rather speak to a real person, call our customer support team anytime.

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The 2nd MOST important asset (next to your list)…

As Entrepreneurs, our list is one of our most important assets. 

The second most important asset is one that I find missing in 9 out of 10 Entrepreneurial businesses.  

Yet, it’s a vital piece to not only sustaining a business, but in growing and scaling it too... 

Standard Operating Procedures (a.k.a. SOP)

I’m sure you’ve heard this term before. A SOP is a detailed documentation of instructions (written or visual) that describe each step of a process or task. 

The purpose of SOPs are to increase efficiency and deliver consistent outcomes each and every time. 

In many cases SOPs are used to ensure compliance with operational practices.  

Why are these so important? 

Processes that aren’t documented leave room for errors and mistakes. 

Clear enough, right? 

Now consider these reasons that may not be so obvious…

When people on your team have a SOP to follow, they are more productive, as they have exactly what they need to complete the task at hand. 

Without clear instructions, oftentimes, time is wasted searching or looking for instruction and guidance. 

Again, also pretty straightforward. 

The truth is, everyone who works for you wants to do a good job. They want to succeed as much as you want them to succeed, so why not give them all the tools and resources they need to do their job to their best ability? 

I call it setting them up for success. When they win, you win. 

Everyone is happy. 

Now when you don’t set your team up for success, negative consequences start to build, including: frustration, disappointment, delays, mistakes, etc.

And as we already know, unclear instructions and lack of direction long term not only causes all of the above, disconnection and resentment start to fester. After that happens, shortly down the road, either that team member moves on, or you end up letting them go. 

Not many Entrepreneurs are aware of this, but the total cost of losing an employee or team member can range from tens of thousands of dollars to 1.5 to 3 times their annual salary (equating to hundreds of thousands of dollars).  

Don’t believe me? 

Let’s break it down… 

• Cost of hiring and onboarding a new person (hiring, training, management, time). Note: If you don’t have SOPs in place, training will take even longer. 
• Lost productivity (a new person may take 1-2 years to reach the productivity of that previous person), especially if the previous person was super efficient and productive. 
• Lost engagement (other employees who see high turnover WILL disengage and their productivity decreases. Especially when they know the change was not performance-based).  
• More errors and mistakes (new team members take longer to acclimate, and are often less adept at solving your company's problems because they aren’t familiar with your company yet). 

Here again is where SOPs can help to speed up the learning curve AND decrease the chances of mistakes and errors. 

• Training cost (over 2-3 years you likely invest 10-20% of a team member's payroll or more in training, so they can become more invested in your business and learn how to do new things, etc). When that person leaves, they take that investment with them.  
• Cultural impact (whenever someone leaves, others question "why?"). We have to remember that people are what we call an "appreciating asset." The longer they stay with an organization the more productive they get. They learn the systems, know the products/services inside and out, and they’ve learned how to work with the rest of the team very effectively and efficiently.

In a mass destruction scenario, what if the team member who leaves is responsible for things you don’t know how to do, but must do? 

What if what they were responsible for was directly related to your revenue stream? 

Or operations to keep the business running? 

Quite a predicament you’d be facing. 

Bottom Line: Standard operating procedures are crucial, so start making them for your business. 

Yes, they take time, and I think that is the biggest deterrent. Most likely why 9 out of 10 businesses are without them. But in the long run, can you see now how invaluable they really are?

 Not only when it comes to protecting your business; but for growing and scaling it too. 

Taking the time to create SOPs will help you build a solid foundation for your company. Solid foundations allow companies to grow and scale at accelerated rates. 

Lastly, a friend of mine shared a great idea with me after we had discussed everything I have just conveyed to you about creating these for his business. 

Instead of typing up written SOPs, he decided to record video SOPs. Whenever a team member asked him how to do something, instead of just showing them, he decided to record a video and then shared it with them. He kept a library of all his videos, and within a year, he had every single SOP completed within his organization. Pretty smart!

To your success, 

David

Business Nitrogen

Affiliate Marketing - How Much Do You Want To Make

In the simplest form, affiliate marketing is where you get your affiliate link and send traffic to visit it. With Affiliate Marketing, all the selling and business operations are done by the company you're promoting. You know what keywords to build your website around and what language you'll use on the pitch pages (the pages where you'll pitch your readers to respond to these offers).

If you have not yet considered affiliate marketing programs, it is because you do not know precisely how they can be beneficial. You can make money from affiliate marketing in just about every niche. You can create video content and upload it to your channel. Under this program, you will earn a commission through the promotion of products and services of different businesses. The subscribers learn something new from your every time they watch your videos.

If the product you advertise is not making money, you can dump it and choose another. You can even build a successful business right in the convenience of your own home. Most affiliate programs offer excellent support when it comes to providing marketing material. PPC (Pay per click) is the most popular and easiest way of earning money for affiliates with smaller websites.

If you can afford to take a loss up front, then do it, and you'll see more affiliates than you can handle sign up for your program, but only if you have an excellent backend to sell those customers, which requires testing. Use some of these strategies to help you increase your affiliate income. You can use all kinds of links to get someone to visit a product's sales page.

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