Would your clients TATTOO your logo?

Most Entrepreneurs I meet are very confident in what they offer (whether that be a product or service or both), yet sales still stagnate and many still struggling to break through that invisible ceiling in their business…

So why don’t more people want what they have to offer? 

Some might try to convince them they have a sales problem. And although that’s a legitimate variable to consider …

9 times out of 10 it’s NOT a sales problem. 

Let’s take a quick step back for a moment (I promise we’ll come back full circle) ...

Imagine you see something you want to buy. 

Do you solely base your purchasing decision on the item’s functional value (i.e., what can it do for you)? 

Of course not. 

Products and services are purchased for reasons much more complex than simply because you “need” them.  

As human beings we’re more likely to make our purchase based on the emotions the product or service stirs up inside of us (i.e., what does it make me feel like)? As extreme as it sounds, that’s actually how most people make their purchasing decisions. As far as buying decisions are concerned, our logic informs, but our emotions persuade. 

Even as everything else in our outside world continues to evolve, absolutely nothing has changed in our “inner world”.  

Interesting enough, a lot of what happens in our brains is emotional, not cognitive. An easy way to think about it is heart over mind. 

There are three factors that come into play when determining what products and services you purchase and who you trust to deliver them: 

These are Emotional, Functional, and Social components. 

Now, when you position your product or service in relation to each of these components, what you are accomplishing is what us marketers call “branding”.  

Branding allows you to resonate with your target market on a much deeper level. Not only that, statistics have shown time and again that people are willing to pay more for brands they recognize and have positive feelings towards. 

When things are branded, our brains perceive them as more valuable. 

For brands that people also feel aligned with …A fierce loyalty can be cultivated. Just think of anyone you know that rides a Harley. How many other companies do you know inspire people to tattoo their bodies with their logo?  

To be clear, there is a difference between “brand” and “branding”that you need to understand as well. A person’s mental picture of a product or service or experience is the “brand”... Branding is how you intend to create that mental picture in your customer’s mind.  

Branding is achieved through crafting a desirable perception in customers’ minds about your product or service. 

Brand = the emotional connection between the client and the entity. 

Branding = creating the emotional connection you want with your customer. 

Here’s the problem …

Most people hear the word “brand” or “branding” and instantly dismiss it thinking it’s something only big, established businesses need to think about.

A common misconception. 

The fact of the matter is, every company needs a voice. Every company needs a way to showcase what their value is and what they stand for.  

When your message and positioning resonates at a high level with your target market you can ultimately increase conversion rates, encourage repeat purchases, and ALSO inspire unsolicited referrals and word-of-mouth promotion from raving fans. 

Told you I’d bring this around full circle! 

Here’s another great example that’s not as obvious.

Think about your favorite musician. 

A musician is in the experience creation business.  When a musician is able to reach his/her audience by evoking a certain feeling or emotion in them through their music, he/she has succeeded. For people who feel aligned with that musician on an emotional level, a strong loyalty and connection develops. 

One of the best unspoken compliments a musician can get is seeing someone actually singing the words of their song, or moving to the beats and rhythm of their music. 

Now take a moment to think about your business. 

Are you resonating with your target market as effectively as you’d like to be?

Is the face, feeling and messaging of your brand evoking the right emotion and connection with your audience? 

If you’re still not sure, here are a few characteristics of a strong brand: 

Strong brands sell without promotion. 

Apple is a perfect example. Consumers wait in line for hours to get the latest and greatest from Apple (even if they don’t need it). Consumers will even get on waiting lists and pay top dollar (just to be one of the first to get it). Weaker brands wait to be scooped up only when promotions arise and by bargain hunters.  

Strong brands create brand loyalty. 

Think Amazon. I really don’t think I need to say anything more.  

Strong brands don’t poke at people’s pain to evoke the complete “buy in” that you can help them. 

Are you creating value, building loyalty and exclusivity? Or are you using scare tactics and evoking fear hoping that will motivate your target audience to buy your product or service? 

Now if you’re still not sure …

When’s the last time you spoke to your clients? 

You know you’ve nailed your message and positioning when your resonance is directly reflecting back to you like a mirror.

If you struggle with stagnant sales and still haven’t reached the pinnacle of success you first dreamed about when you first started your business, start taking a closer look at your brand, your branding, your message and your positioning. 

Because the real competition in today's marketplace is NOT for the client's money. The real competition is for their emotions and hearts. 

Always remember heart over mind. People don't buy what they need, they buy what they want. Wants are emotional and will win nearly every time.

Branding is a tough nut to crack for most Entrepreneurs (even the ones that understand marketing). If you need help with your branding (or any of the other three Business Accelerators that can take your business to the 7 or 8-figure mark), consider setting up a discovery call with us to see if you’re a right fit for our Infinite Business Circle. 

This exclusive program may be right for you if... 

• You’ve achieved traction in your business and are now looking to grow and scale to the 7 or 8-figure mark
• You have a killer team behind you that can help you execute and implement all the proven business building strategies and tactical know-how our team of experts will teach you
• You want to build an Infinite Business to last for generations to come
• You want guidance and direction from those that have actually done what it is that you want to do in your business … Multiple times over…  

Simply fill out our 2-minute application to see if you qualify, and we can also set up a time to chat. 

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Buy Now Pay Later Program

Increase Your Sales And Profits Using Our Buy Now Pay Later Program

Did you know over 55% of consumers have now used Buy Now, Pay Later options? Flexible payments are here to stay — and they make all the difference to your customers.

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Fitness Equipment - Home Vs. Gym

Deborah Caruana RN, CPT, MES. Marketing success is all about seeing yourself in the picture, being that person who is strong, fit and beaming with energy. Proof of the benefits of exercise, healthy living and good nutrition

Revenue share and size along with insightful forecasts of these key segments and other prominent sub-segments are available in this report. But that is usually reserved for well-known and experienced trainers. The multi-colored tights and leotards are the best and most comfortable during a workout. This research report covers the growth prospects of the global market based on end-users. Most people tend to start their own health club or fitness center after getting some experience in any of the above-mentioned institutions

Ensure that the quality is great and in situations where you are taking a gander at sorts of equipment that have spinning or portable parts, ensure that the development is smooth and the entire set up is strong and vigorous. What might this be? Well, the list can be long. It's relatively inexpensive to commission a letter like this, nowadays. Cardio vascular exercise workouts at home normally only require a solid pair of tennis shoes so that individuals can go for a brisk walk for at least thirty minutes. Choices should you have, as much as possible

Why is it that we come away from a musical performance feeling uplifted? The genius of the singer is undisputed. Lengths of tubing that come in various resistance levels, weigh almost nothing, take up virtually no space in the most over-packed suitcase. The amount of stress relief youll gain from enjoying life will be well worth a few missed workouts. You will find a wide variety of home gym fitness equipment for different types of sports

If you're stuck you can ask me and I can help you find foods to suit you. Quality equipment will last quite a while, which means that used equipment won't necessarily fall apart as soon as you buy it. Don't get me wrong, sometimes there is a need for shakes, but try not to, it's much better to do it naturally

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Ring Toss Video Game - Bring The Fun As Well As Exhilaration Of Traditional Circus Game

< table boundary="0 " cellpadding="0" cellspacing="0" width="461" style="width: 346pt;" > Outside enjoyable outside video games enjoyment for events and barbecues. Ring throw games for youngsters are an enjoyable, entertaining outdoor task for kids. The toss-across video game is prominent among exterior play playthings and child's party games. 30-Piece bottle ring toss established consists of 24 plastic rings and 6 glass containers. Throw the rings on the containers to score factors in the container video game. Bring the fun as well as enjoyment of typical circus games Circus video games. right into your house. Timeless vintage youngsters call throw is the container ring throw game set that will bring the fond memories of circus and also carnival bottle ring toss video games right into your residence. Develops skills and also aids eye-hand coordination. The container ring toss rings bottle ring game is a wonderful ability video game toy that will certainly aid establish your eye-hand co-ordination abilities as well as give your joy as well as enjoyment at the exact same time. One of the very best interior, outdoor, backyard, backyard, and yard video games that makes a great present for kids and also adults of any kind of age for any type of occasion. Perfect present for birthday celebration gifts, xmases gifts, party game presents, barbeque parties, and extra.

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2 In 1 Horseshoe & Ring Toss Video Game Enjoyable Activity Game For All Ages

< table boundary="0" cellpadding="0" cellspacing="0" width="461" design="width: 346pt;" > 2 STANDARD LAWN GAMING FOR KIDS OF EVERY AGE - This ultra-fun classic outside yard video game of horseshoes as well as ring throw is an excellent dimension to bring on any outside journey for hours of amusement for your youngsters, youngsters, and the entire family. Perfect for trips to the coastline, bar-b-ques, tailgate celebrations, swimming pool events, outdoor events as well as more. EASY ASSEMBLY AND ALSO ARRANGEMENT - Take this video game along with you for fun tasks for you and also your household, kids, girls, children, and summer birthday celebration celebrations. Includes: 2 plastic risks, 4 five-inch ring throw rings, and 4 plastic horseshoes. Bonus offer mesh luggage included so you can carry your horse shoe or ring toss video game anywhere to play anytime. Multi gamers or multi-team ready hours of amusement. Either teams or specific players can take turns throwing the plastic horseshoes or rings to land them around the article to win. Perfect for exercise as well as creating hand-eye control. Bonus offer mesh travel bag included. Produce excitement at a party with the fun toss video game. Take the steed footwear and ring throw game in the hassle-free mesh travel bag that is consisted of on journeys or throughout travel. Your good friends and also family will thank you and also value you tossing a great event and also will certainly be happy to you for the enjoyable as well as excitement they will certainly contend your events and occasions.

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Here’s how to get agency results w/o spending agency $$$

I don’t know many Entrepreneurs who haven’t plateaued multiple times and struggled to reach the pinnacle of success they dreamed about when they first made the decision to start their own business…

So what do you do if you’re stuck, or don’t know how to get to the next level? 

My go-to has always been to find someone who has been there and DOES know HOW... 

I’m sure you’d agree that we all have at least one or two things that we really excel at… it’s what makes us unique. Never have I met someone who excels at everything...

Think about the most successful people running some of the most successful companies. Do you think they did it alone? Heck no. 

Look at Apple. Many think Steve Jobs is solely responsible for Apple’s success and visionary approach. But he didn’t do it alone.

Steve Wozniak designed the very first Apple computer and co-founded Apple with Jobs in 1976. In fact, Steve Jobs told his biographer that without Wozniak, there never would have been an Apple.

They both recognized that they had skill sets that complimented each other, and together they could make a bigger impact.

It was collaboration that laid the groundwork for Apple’s success, and that unique alliance changed the world.  

I’m telling you this because I don’t want you to have to learn this lesson the hard way, like I had to...

When I first started out as an Entrepreneur, I actually failed to the point of having only 30 days to turn it around... or lose everything. 

When I say everything, I mean it...my house, my cars, my family, my business, my confidence, my pride… everything. 

At 37, I became the CEO of the first digital portrait studio chain in the US. After successfully franchising it, we grew by leaps and bounds. The company was soaring...

I felt unstoppable, and I was confident I had the formula to success all figured out. 

Until one day I met with the board on the direction I wanted to take the company.  Nothing I hadn’t done over a dozen times before. I show up, make my presentation, everyone gets excited, then I execute on the plan. Everyone’s happy. This time was different though. 

This time, I was told “No”.  

I was honestly confused and didn’t know how to react. Did they not understand my plan?  That’s when I was reminded that I was the Chief Executive Officer (not an Entrepreneur), executing on direction from the Board of Directors.

I worked for them! 

I wasn't blazing my own trail as I had convinced myself that I was…And just then, a voice inside my head said, “Dave, it's time to start something on your own. Speak up right now, resign and give them your 90 days notice.” 

So I did.

Man was I energized! I was free! I was finally going to be able to live my life on my terms and do what I want! 

I started with a sizable safety net. I was putting in all the time and the focus but the revenue just wasn’t there. I couldn’t figure it out… What was I doing wrong? 

1 month became 3 months. 3 months became 18 months. And before I knew it, I went from having everything to being hundreds of thousands of dollars in debt. 

Credit cards got canceled. The creditors started calling. Things were so bad I had to ask my daughter to borrow her babysitting money just to pay our mortgage. It was the lowest point in my life. 

When I hit rock bottom, I had just 30 days to turn it around or things would happen I didn’t feel I would rebound from. 

I needed a totally different approach, so I headed out to the woods for a few days to reflect. 

“How did this happen?” became like a song playing on repeat in my mind. Unable to come up with the right answer, I decided to answer this question with another question instead. 

What would my grandfather do? Came to mind. 

My grandfather was a very influential man in my life… He was a salesman most of his life until he decided he wanted more, so at the age of 50 he and my grandmother sold everything, and moved away to start his own business.

By year 2, he was very successful. I remember asking him once how he was able to give up everything and take a risk to start his own business. He answered with one word: Collaboration.  

He was able to leverage his skills, and the relationships and the skills of others in order to make it all happen for him in his business.

And there it was. 

I was trying to BE and DO everything.  I was looking as if it was all on me...That all my previous successes were a solo effort. Far from the case! 

I realized I was missing the key players with the expertise I didn’t possess to make my business work. And as soon as I found those people, everything turned around. 

It also became one of the biggest cornerstones for my success in business to this day. Thirty years, many awards and many successful companies later, it still holds true. 

Effective Collaboration is a SUPERPOWER in business. 

My team is a shining example of it. They are all superheroes in that they all have their special, unique abilities to propel our client’s businesses forward. Together (all our superpowers combined) we’ve grown and scaled businesses to the 8-figure mark at an accelerated pace. 

There are also businesses we haven’t been able to help… 

I talk to a lot of Entrepreneurs. Many are prospects wanting to hire our team to take them to the next level (and beyond), but they just can’t afford it.  

Let’s face it, having a seasoned team of expert strategists and implementers dedicated to take your business to the 8-figure mark? An investment with my team can range anywhere from $16-$25K a month (depending on what’s needed), and significantly more with performance bonuses. 

One of the things we’ve always wanted to do at Business Nitrogen is find a way to help these Entrepreneurs (those who had incredible businesses but didn’t qualify for our full service agency) get to where they wanted to be. 

We knew there had to be a way for each one of them to benefit from the expertise and know-how our team possessed, and deliver it in a way that they themselves could implement. 

And that’s when The Infinite Business Circle was born. 

A unique coaching program exclusively for Entrepreneurs who want access to the proven strategies and expert insight from a team of superheroes who have actually done what they want to do… multiple times over. 

But not only that.... Giving them the direction and support to successfully implement it themselves.  

Knowing what we created was unparalleled to any other traditional coaching program out there, we took it upon ourselves to design it quite a bit differently...

Including the intentional curriculum of incorporating all FOUR Business Accelerators: Branding, Marketing, Sales, and Scale (not just one of them). 

And giving exclusive access to our team of experts for each of these Business Accelerators.

Experts that would not only teach you the WHAT & WHY, they will also show you the HOW.  A missing piece so many others haven’t been able to successfully deliver.  

But WE can. 

My team and I have produced incredible results for our clients (time and time again). What comes from that kind of success is a different level of understanding. We’ve seen and experienced things that most people have never seen…

Because of that, we're able to understand and explain things on a different level. We’re able to consider and identify nuances (that most people dismiss) that are actually quite game-changing.

We’re able to foresee when to pivot and when to stay on course. 

In so many other coaching programs, when challenges arise or bottlenecks occur, no one seems to be there to support you. 

That’s a huge indicator to me that the teacher doesn’t want to take accountability for their student’s results. 

In The Infinite Business Circle, while you are learning proven methods, strategies and solutions for each Business Accelerator (and as you test and implement) we will be accessible to help guide you through it...every step of the way. 

Providing you with the right support exactly when and where you need it. 

Imagine that... Your own team of key players (in areas you need help with most) to help you propel your business to the next level.

Earlier I revealed my go-to whenever I felt stuck or didn’t know how to move forward: “Find someone who DOES know how”.  

The second part to that is “....That is also willing to roll up their sleeves and help you do the same.” 

The Infinite Business Circle is exactly what you’ve been looking for if you've achieved initial traction in your business and want to know how you can truly scale and accelerate your results…

Your business. Your legacy. Our purpose. 

Reply to this article or message and include the words “Infinite Business Circle”, and we’ll set a time to see if we can help you scale faster.

Right now we are offering a special “Founder’s Rate” for the first 12 qualified candidates. 

Find out if you qualify...

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5-ways-to-use-a-vision-board

You’re probably familiar with using a vision board as a tool for keeping your dreams and goals in mind. But did you know that you can use a vision board in a variety of ways, depending on your needs? In fact, you might even want to have more than one vision board, to keep your dreams for the various areas of your life and business clear.

Business Planning

This vision board is where you’ll keep track of why and how you do what you do. You started your business for a reason—your “why.” But somewhere along the way, many of us lose sight of this goal.

A business planning vision board can help keep us on track.

On it, you’ll keep images that represent your ideal business, such as working from the beach, speaking in front of a large crowd, achieving bestseller status with your latest book, or even a big fancy office if that’s your thing.

Life Goals

Where do you want to be in five, ten, or twenty years? That’s not just a question from a bad job interview, it’s a critical consideration for anyone who wants to live a life of purpose and meaning, and a vision board is the perfect tool for staying on track.

This vision board—like all of them—is in a constant state of change. As your life goals change and grow, so will your vision board. Maybe you no longer want to live in Paris. That’s ok. Replace the city of lights with a relaxing mountaintop retreat if that’s your thing.

But do keep your life goals vision board updated and refer to it each time you have to make a major decision. It will help clarify the direction you need to take to achieve your life’s dreams.

Vacation Planning

Heading off on an epic vacation with the family? Don’t leave your journey to chance. Capture all your “must see” destinations on a vision board so you don’t miss anything.

Even better, invite your kids and spouse to join you, and create a fun planning tool the entire family can use. The kids will be excited about your trip, and you’ll be sure everyone gets to see and do everything they hoped for. By planning ahead, you’ll ensure everyone has the epic vacation of their dreams.

Home Buying

Pinterest has built an entire business around what amounts to a digital vision board—much of it devoted to home décor. If you’re in the market for a new home, or simply remodeling the one you have, then a vision board is a great way to organize your plans.

Snip photos of the style of home you love, color combos to try, landscaping ideas, and anything else that strikes your fancy. Keeping your home-buying vision board close at hand will save you time in your search by reminding you exactly what you’re looking for.

Client Attracting

Every business has an ideal client, but this seemingly simple thing can be incredibly difficult to define. A vision board will help.

Is your client male or female? Young or old? Successful or not? Does he or she have kids or a home or a business? Is she confident or timid? Athletic or overweight?

Create a collection of images that represent your ideal client and refer to it each time you are tempted (as we all are) to sign a client who is less than ideal.