Sunday, April 23, 2023

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Thursday, April 20, 2023

Beyond Guesswork: The Science and Practice of Algorithmic Attribution


Algorithmic Attribution, or AA is among the most efficient methods marketers must employ to maximize and assess the effectiveness of all of their channels for marketing. AA maximizes returns for every cent spent by helping marketers make better investments.

While algorithmic attribution comes with numerous benefits However, not all businesses are qualified. There are many organizations that do not have access to the Google Analytics 360/Premium accounts that allow the algorithmic attribute.

The benefits of Algorithmic Attribution

Algorithmic Attribution, commonly referred to as Attribute Evaluation and Optimization (AAE), is a data-driven, efficient way to evaluate and optimize marketing channels. It assists marketers in determining which channels drive conversions most efficiently while also optimizing the amount of media spent across channels.

Algorithmic Attribution Models (AAMs) are built using Machine Learning and can be continuously updated and improved to increase accuracy. Models can be adjusted to evolving marketing strategies and product offerings, while learning from new sources of information.

Marketers using algorithmic attributions have seen greater rates of conversion as well as higher returns from their advertising budget. Being able to rapidly adapt to changing trends in the market while staying current with competitor's evolving strategies makes optimizing their real-time insight easy for marketers.

Algorithmic Attribution is also a tool that can aid marketers in identifying content that converts and can help prioritize marketing initiatives which generate the most revenue while reducing those that don't.

The Disadvantages of Algorithmic Attribution

Algorithmic Attribution (AA) is the current method for attributing marketing efforts. It utilizes sophisticated statistical models and machine learning technology to quantify objectively marketing efforts along the journey towards conversion.

By using this information marketers can more precisely evaluate the impact of campaigns as well as identify key conversion factors that are most likely to produce high ROIThey can also assign budgets and prioritize channels.

But, the algorithmic process is a complex process that requires accessing large data sets that come from multiple sources. This causes many companies to have difficulty implementing this type of analysis.

The most frequently cited reason is that there isn't enough data or technology needed to efficiently mine this data.

Solution: A modern data warehouse located in the cloud acts as an unifying source of truth for all marketing data. This allows for faster insights, greater relevancy, and more precise results when it comes to attributing.

The Benefits of Last-Click Attribution

The last click attribution model is now the most sought-after attribution model. It allows credit for all conversions to go back to the last ad or keyword that was involved, making the process of setting up easy for marketers without requiring any sort of data interpretation on their part.

The attribution models does not give a full picture of the journey a consumer takes. It leaves out any marketing efforts prior to conversion. This can prove costly due to the loss of conversions.

These days, there are more robust models for attribution that give an accurate overview of the journey customers take. They also help you determine more precisely which marketing channels and touchpoints help convert customers better. These models incorporate linear attribution as well as time decay, and data-driven.

The drawbacks of last click attribution

Last-click attribution, which is among the most popular marketing models is an excellent method for marketers to swiftly find out which channels contribute to conversions. However, its application should be carefully considered prior its implementation.

Last-click attribute is a marketing method that lets marketers only be credited with the point of interaction with a consumer prior to conversion. This can lead to misleading and biased performance indicators.

But, the first click attribution uses a different method of attribution - rewarding customers' initial marketing interaction prior to conversion.

This strategy is great on a small-scale, but it can become misleading if you're trying to maximize your campaigns and communicate the value to your those who are involved.

This approach is flawed because it only considers conversions that occur because of only one marketing touchpoint. Therefore, it misses the most important data regarding the impact of your brand awareness campaigns.


Wednesday, April 12, 2023

Essential AND Attainable for every Entrepreneur

Innovation is essential in any business…It’s a key component to differentiating yourself from your competition, and giving you a unique competitive advantage. 

Striving to be new, better and different allows your company to stay relevant and service your clients even better. 

Innovation also helps to distinguish between the leaders and the followers

It helps you achieve optimal market advantages and uncover new opportunities. 


Innovation also leads to change. 

Which in turn causes angst and resistance among many business stakeholders and/or team members. 

When I sense someone fears change, I simply reposition what innovation really means…

Continual improvement. 


When you think about it this way, it doesn’t seem so overwhelming, does it? 

What business owner doesn’t have at least one thing they’d like to improve in their business?

I don’t know one who doesn’t. 

No matter how big or small it is… Always remember that the smallest hinges can swing the biggest doors. 

The truth is, it really takes VERY LITTLE effort (on a consistent basis) to improve significantly over time. 

If you just improve one percent every day, over time that progress compounds (just like money earning interest). 

Here’s the only trick to this simple formula…

It’s only the ones who are committed to those small percentages each day that achieve the big results at the end. 


One of the best ways to ignite changes you’d like to see in your business is by collaborating with your team. 

Trust me, they know more about improvements that could and probably should be made in your business more than almost anyone else would. 

Keep in mind, your team is also pivotal in realistically achieving any kind of innovation in your business. 

These are the people who are going to make it happen. 


So RENEW your vision and rally your team! 

Share your vision and purpose with them. 

Convey the deep passion you feel for that purpose. 


Many don’t know this, but passion is a HUGE driving force that will inspire your team to make your vision and purpose a reality…To make those small strides toward continual improvement. 

Having a purpose is vital, however without knowing the direction you want to head, you could be driving that purpose in circles.  Because of this, it’s important to think of your company’s purpose as the compass, (always guiding your company in the right direction), and think of passion as the powerful and compelling force that gets you there.  

Those who become passionate about your shared purpose will contribute the most to your company’s success. 

Passionate team members take initiative and constantly strive to improve their performance and the company as a whole. 

These are the people who speak up and share their ideas and create new resources or ways of doing things.

When they feel they’re making a difference with their work, they become emotionally engaged in the outcome.


This is how they become a part of your mission.    

Acknowledge those that show their passion, give them opportunities to improve their knowledge, skills, and performance, capitalize on the fact that passionate team members often inspire their peers to step up their game too.


  You can’t create passion in a team member, but you sure can nurture it.


Next, is your company ready to handle changes and innovation? 

Many times companies will integrate new products, services, processes, or systems before ensuring they have the proper infrastructure set up to successfully support it on all levels. 


Here are 5 elements to consider:  

  1. Clear Intentions

Are goals and objectives clear to everyone involved? Have all steps been thought through and laid out? 

 2. Innovation Sphere

What is the desired result? Where do we want this to position us in the marketplace? What becomes our unique competitive advantage? 

3. Success Measurement

What will we measure to track success milestones? How will we know if we are on the right track? 

4. Infrastructure Strength Test

Are all the necessary processes, systems and people in place to successfully support the objectives and initiatives from start to finish? 

5. Culture and Talent

Is this aligned with our culture, and will it attract more of the “right” talent? 


I’d love to hear an improvement you’ve made that really made a remarkable difference in your company. No matter how big or small…a win is a win! I’m always curious to hear new and better ways of doing something. 

Simply comment below.  


To your success, 

David

Clickfunnels expert

Tuesday, April 11, 2023

APL GO US-Products and Manufacturing

Developing healthy individuals is one of APLGO's top priorities. As such, our products are created to take care of human beauty and health. 

APLGO provides more than a business opportunity. It’s a lifestyle. You work for yourself — no longer under someone else’s supervision. That means that running a business with APLGO is something you can actually enjoy. 

ACUMULLIT SA TECHNOLOGY

The Acumullit SA technology allows the beneficial properties of the whole food botanical ingredients be preserved and enhanced. A state-of-the-art extraction process triggers the activation of the botanical compounds, so that nano-particles of the active compounds can be isolated without other substances in the plant. This causes a thinning of the cellular membranes of the fruits, herbs and seeds, and a release of the botanical components like micro and macro elements, phytonutrients, bioflavonoids and organic acids, making them more bioavailable. The isolated particles are forming negatively charged nano elements, creating an activated mix of highly absorbable nutrients. The activated mix of preserved and enhanced whole food plant extracts is then added to a caramel mass from which the lozenge drops are made.

APLGO OPPORTUNITIES

APLGO works to strengthen the family. We provide the framework that allows families to work and spend time together while reaching their common goals as a team. And, when Associates and families find success in building their businesses together, they strengthen their family bonds.

We strive to develop and share tools that support Associates at every stage of their development: from newcomers to seasoned leaders.

APLGO does everything to change public sentiment toward the network marketing industry. We aim to show people that network marketing provides wonderful opportunities to help people reach their personal goals and enhance the quality of their lives.

APLGO US Manufacturing

MAKE YOUR BUSINESS EASIER AND SUCCESSFUL

There’s no better time than NOW to join APLGO.

Today more than ever, Americans value natural, holistic products. They take great care of their health and are always looking for the best products for their bodies.

APLGO fulfills these demands by providing an ideal product, a community of individuals striving to lead healthy lifestyles,
and a compensation plan that can help you build a successful organization!

MAKE YOUR BUSINESS EASIER AND SUCCESSFUL


How Does APLGO Works?

Our reliability is proven by time and experience.Active offices in 13 countries.Our online sales network covers more than 58 countries.

Our focus at this time is NorthAmerica, Europe and Central Asia.We have unique products that are easy to share and sell themselves.

A “Done for You†Business System that supports you with technology,automation, marketing tools,business materials & training.

APLGO Working

YOUR CHANCE TO BECOME THE FIRST ONE

Are you ready to become better than you were yesterday?

APL is more than just a business. Those who decided to become a part of it will never be the same again. They are becoming the best version of themselves. Become a person who deserves a round of applause. 


WHY DO MANUFACTURERS CHOOSE NETWORK MARKETING?

-The Total global revenue generated through Network Marketing Companies is more than $192 billion dollars.

-There are more than 20 million people,  who are building their career in Network Marketing as their fulltime job. 

-More than 100 million people are engaged in this Industry worldwide. 

-The Network Marketing strategy is used by such companies as  Coca-Cola, Colgate, Gillette, Visa, Ford, Canon & Sharp.

-Constant Network Marketing Companies each year revenue growth in North America brought it to sky-high $34.5 billion in 2018.

-There are 18.6 million people only in North America are involved in Direct Sales.


It’s safe to say that network marketing is the economic wave of the future and logical step forward in the evolution of independent entrepreneurship.

Our products are easy to Enjoy and easy to Share!


Earn Daily Income from retail sales:

•  Online 

•  Events 

•  Workshops


Qualify for rewards, promotions, travel and events by building your Personal Sales Volume (PV) from: 

•  Retail and Wholesale orders of Retail Customers, Preferred 

Customers and Prime Customers


Earn Weekly Income from purchases of: 

•  Retail Customers 

•  Preferred Customers 

•  GOPrime Customers


Teach your team members to do the same! 

• Earn on Customer Volume to Infinity!


Within past year we’ve received all necessary licenses and contracted our core vendors and suppliers to make our business perfectly compliant according to USA regulations, and attractive to our Associates:

-We are registered with FDA as dietary supplements;
-We are doing legal direct shipment from our manufacturer to USA;
-We are receiving help from the best multi-level legal counsels;
-We are working hard so you could receive your orders as soon as possible;
-We have built a user-friendly website and Back Office;

It’s clear to see that those who start their business with us today will have a great chance to be ahead and reach success earlier than others.

health products

INDEPENDENT AGENT

APLGO provides a “Done for You†Business System that supports you with technology, automation, marketing tools, business materials & training. We provide opportunities to experience financial peace and significantly increase your quality of life. We maintain solid reputation with our Customers and Associates. We offer different options of becoming an Associate that allows people with different abilities to be a part of the APLGO family. We organize unique travel events that motivate and inspire.

APLGO is growing fast every day! We are extending our market coverage, launching new products and developing best tools.

Don't miss out! Be the first to know.

Once you decide to build your business with APLGO, you’ll be amazed by everything the corporate team does to help you succeed!

independent agent

Monday, April 10, 2023

Obstacles rooting your future?

Oftentimes, failure to attain our goals and realize our full potential is a direct result of our limiting belief system.  

We all have them. Our beliefs are deep seeded (basically anchored) in our subconscious mind. 

For example, have you ever caught yourself making a statement like, “I’m not good at time management” or “I’m terrible with numbers so I won’t understand financials”? 

These are examples of limiting beliefs that people  construct in their mind that they then think to be true. 


They then become beliefs that falsely define you, and keep you from making good choices. They limit you from taking advantage of opportunities. They keep you “stuck” and unable to move forward.  They remain in your subconscious as “truths”, therefore your conscious mind believes them to be true and acts accordingly. 

Ultimately, limiting beliefs keep us trapped in a negative state of mind and therefore become the root obstacles that deter us from living the life we truly desire.


What causes our limiting beliefs? 

Interestingly enough, it starts fairly early for all of us. As children, around the age of 2, the number of connections (synapses) between brain cells doubles. Synapses are where learning occurs, so during this time period (usually this critical stage lasts until about the age of 7), children learn much faster and absorb more. In addition to learning, belief systems are constructed. 

 Growing up, your parents probably had morals and values they tried to instill in you. It could be things such as what career path you should take, what you deserve, how to treat others, etc. From that you end up forming your own limiting beliefs based on what you learned, and what you were told. 

Later in life, we have other people who influence our belief system.  From childhood well into adulthood, the people we surround ourselves with definitely affect our belief system (whether they are authority figures, friends, family, spouses and people we respect). Each have a profound impact on what you accept as “truth”.  

Which is why I firmly believe that the people we surround ourselves with the most have the biggest influence on our behavior, attitudes, beliefs, and results


Motivational speaker Jim Rohn said it best: 

      “You are the average of the five people you spend the most time with.”

So be careful who you choose to spend your time with!


One of the biggest secrets to my success has to do with ongoing mentorship from those I admire. I always have 5 mentors that I learn from at one given time. Some I might have direct contact with, some I might not. 

For those I don’t have contact with, I can still learn from them. I can read books they’ve written, listen to podcasts they broadcast, or watch videos they’ve created.

The key is to keep learning from others who are doing, or have done what it is you are looking to do. Mentorship provides an invaluable learning experience (at any age). 

Experiences play a big role in shaping our beliefs too. When we experience something (negative or positive) we draw conclusions afterward. When we draw negative consultations from experiences, we create negative beliefs that can strongly shape limiting beliefs

For some of us, eliminating these limiting beliefs must start with letting go of the pain or trauma we have associated with it. 

Whether it’s forgiving ourselves for mistakes we’ve made, or forgiving others who have betrayed or hurt us, we must let the pain go. 

With that being said, I’ve found that pain can also be a great teacher.


It gives us the opportunity to achieve gratitude. The more we can focus on gratitude and appreciation (even from the most painful things that we’ve endured or encountered), the easier it becomes for us to learn how to move forward and do everything we can to make sure it doesn’t happen again (or how to do it differently next time).

In any case, we must re-program the story that is anchored in our past, so it doesn’t root our future…


Most of us set goals for our future. Where we want to be, what we want to have, what we want to accomplish. 

Sadly many people never reach goals they’ve set even with all the tools and resources at their disposal. 

Limiting beliefs directly affect the outcome of reaching goals, dreams, and aspirations.

Surprisingly, the failure of reaching a goal doesn’t have to do with the false belief that you can’t achieve it. 

Not exactly, anyway. 

It really begins with the belief of whether we feel we deserve it or not; whether we are worthy or not.

You must believe you are worthy of it and deserve it before you can even believe you can achieve it. 

Do you see the person who deserves what you want when you look at your reflection in the mirror? 

                   Am I worth what I want? 


                 Do I deserve what I want? 


If your answer is no, this is where you need to start reprogramming your beliefs, as if you don’t believe you are worth it or deserve it, you won’t achieve it.


The last HUGE obstacle keeping people from reaching their goals is failure to take massive action, and do what others aren’t willing to do.

Maybe they don't like what they hear, or they are so afraid of failure that they simply back off and give up. 

Did you know that the people who have experienced the most failures are also the most successful? 


My advice: Start showing up. 

Show up for yourself. 

Show up for what you’ve committed to. 

And stop striving for perfection. Because perfect is the enemy of done.


My last piece of advice to help you reach your goals supports your worthiness and the actions you take.  

To set goals, we need a vision. 

That vision is our inspiration. To stay motivated and get things done, we need to see a way to make it happen. The most important thing about setting goals is to set goals that are meaningful to you, and you can only accomplish what you can envision.


I love using vision boards to set goals. 

A vision board is a picture or collage that helps you make decisions and direct your actions toward your goal. 

Visualizing success in images or drawings creates a mental image of your goal and helps you identify what steps need to be taken to achieve it.

Another process I also recommend you start that I also teach many other Entrepreneurs is something I call E.V.A. It stands for: 

E - Envision

V - Visualize

A - Action


This process should be started after you conquer limiting beliefs that are holding you back. Only then can you take steps to move you closer to your goals and aspirations using this formula that took me over 30 years to refine and perfect.

If you'd like a free copy of the EVA process, simply message me and I can send it to you!


To your success, 

David

Active Campaign Certified