Are you tired of feeling like there's never enough

Feeling like there’s never enough? It’s time to shift from scarcity to abundance. The power of mindset can’t be overstated—those with an abundance mindset achieve more overall success, according to a Stanford study. Thriving entrepreneurs see every challenge as an opportunity and believe success is within reach.

Here are 5 ways to cultivate an abundance mindset:

Focus on Solutions, Not Problems: Instead of dwelling on obstacles, direct your energy towards finding solutions. This proactive approach opens up new possibilities and pathways to success.

Celebrate Others’ Successes: Jealousy blocks progress. By celebrating the achievements of others, you open yourself up to inspiration and new opportunities. Remember, someone else’s success doesn’t diminish your own potential.

Practice Gratitude: Acknowledge the abundance already present in your life. Regularly reflecting on what you’re grateful for shifts your perspective and attracts more positive experiences.

Embrace Collaboration: Teamwork often leads to greater achievements than solo efforts. By collaborating with others, you can combine strengths and ideas to reach goals more effectively.

Visualize Success and Create Affirmations: Regularly envision your success and reinforce it with positive affirmations. This practice helps solidify your belief in your ability to achieve your goals.

Watch the full video to dive deeper into each of these strategies and let me know your thoughts! Share the entrepreneurial challenges you face below and how you plan to overcome them.

Clickfunnels Expert

What is YOUR time worth??

As entrepreneurs, how do we truly value our time? Time is our most precious commodity, yet many of us fall into the trap of micromanaging. I used to be guilty of this myself. Imagine hiring a house cleaner and then following them around, checking their work—what a waste of both your time and theirs!

I’ve done a complete 180. It took time to find and trust the right people to get the job done. Now, I can focus on high-value tasks like working with select clients, developing strategies, and adding value as a passion (like this video here).

The more our businesses grow, the more crucial it becomes to ensure we’re using our time wisely. Micromanaging not only drains your energy but also hinders growth. Trusting your team and focusing on tasks that truly matter can make a significant difference.

Let’s all focus on what’s important—ensuring everything we do is the highest and best use of our time. Watch the full video to learn how optimizing your time can help you grow your business more effectively and send this to someone who could use this reminder!

Digital Marketing Expert

Ad Traffic Mistake #3

Happy Tuesday! 

I saved the best for last. 

In my experience, this is probably one of the most costly mistakes made when running ad traffic… 

It’s also one of the easiest to rectify.

Results and performance management is often overlooked when it comes to ALL marketing (not just running ads). 

There are either NO tracking mechanisms or processes in place, or the ones that are set up, aren’t reliable and report inaccurate data. 

Those that have NO tracking systems in place live in continual flux… Think of it like going to a casino every day, and feeding a slot machine dollar after dollar, just hoping it’ll pay out. 

I don’t know about you, but I could find so many other ways to invest marketing dollars other than gambling it away. 

I’m sure you’ve heard of the phrase, “Everything measured improves,” right? 

If you can’t measure something to determine the results, you can’t possibly get better at it. 

I like to give the example of someone trying to lose weight.  Have you ever tried to lose weight without stepping on a scale to measure your results? 

How about trying to improve your golf game. How hard would this be to accomplish if you didn’t keep score?

Marketing is NO different. 

If you can’t measure your results, you never know how effective your efforts really are. 

You’ll also never improve. 

  

Running ads is like any other marketing strategy…

Without accurate tracking, you don’t know what is producing results and what isn’t. When you don’t know what’s working, and what’s NOT working, how are you supposed to know what to stop, what to continue, what to refine, etc?

Here’s the kicker. Not only could you be losing money running ads that aren’t working; the ads that ARE working are not getting optimized. 

I ask clients all the time…

“Would you allow this to happen with any other marketing strategy or campaign? Not knowing your ROI?” 

Let’s say you did a postcard mailing. You know exactly how much you spent on creative, print material, postage, list, etc. Let’s say that was $4500 in total, out the door. 

Let’s say your CTA was to call the office, give this code [YPT340] and clients get 25% off their order. Eight clients call in with this code and their purchases total $28,000. What do you know? 

Your return on that campaign was $23,500 or a 622% ROI. Was it successful? Absolutely. Would you run it again? Absolutely–and maybe the next time on a much grander scale. 

Getting these exact figures and stats on your ads is just as attainable. 

Here’s what you see when you’ve set up tracking codes on your website (in this case Google Analytics) and have also set up a tool to report all of the metrics and conversion goals that need to be tracked. 

In this example, you can see the breakdown of your sales page visitors based on their age groups. This is just ONE of the many in-depth reports your tracking tool can provide if it is set up correctly. 

Another compounded issue that occurs from ineffective or incorrect tracking is when your ads are directly tied to sales in the form of commission.  

Many business owners I talk to hire an ad agency to place their ads for them and in addition to a monthly fee, they collect a certain percentage of sales made. 

I hope you see where I’m going here…

If your tracking is not set up properly, what if the incorrect tracking for your ads is reporting more sales than there really were… and you’re paying a commission on sales that were never made to this third party? 

Bottom line…

Data drives decisions. Remember this. 

In fact, write it down on a post-it and stick it to your computer if you need to…

If you don’t have a dedicated team member or a third party that can help you set up your tracking (or you don’t know if it’s set up correctly), I highly recommend investing in a traffic audit (having a team of ad experts put your stats, ads, and strategies under a microscope and audit every moving part of your ad account). 

My senior ad team performs Premier Traffic Audits here at Business Nitrogen. It’s a 30+ point comprehensive audit process that identifies any and all areas that can decrease your CPL, increase your conversion rate, and optimize your ad spend overall. We’ll also do a deep dive on your stats and reporting mechanisms. 

Sometimes just one discovery and alteration can pay dividends in the end. 

You can get more information here: Premier Traffic Audit. 

To your success, 

David

P.S. Recruitment and Hiring is the #1 Entrepreneurial Blind Spot which is why most avoid it like the plague… 

Let’s face it, the entire process can be utterly frustrating & time consuming, AND often results in attracting and hiring the WRONG talent for your team and/or business. 

But what if ALL the heavy-lifting was done for you, and you were only handed the highest qualified candidates that checked every box you were looking for? 

Head to this link to see if Nitrogen Hiring Network™ could be your talent recruitment solution. 

P.P.S. Not sure how to find and attract more of your ideal clients? If you have a proven high ticket offer, we know EXACTLY how to fill your pipeline with a constant stream of qualified and highly-motivated leads through our exclusive Leads on Demand™ program.

Simply click this link for more details.

Do You Create Results with 100% Certainty?

In the last edition of The Infinite Business Newsletter, I talked about the vital importance of innovation (aka continual improvement). 

The commitment to always be striving for new, better and different allows your company to stay relevant and service your clients even better. 

I’m always shocked to discover most businesses fail to use one of the most powerful tools in their tool box when it comes to finding out EXACTLY how to service their clients better (Maybe it’s obvious, therefore it’s often missed)...

And if you aren’t doing this to some degree in your business, it’s never too late to start…  

One of the quickest ways to innovate and take steps to improve your business is by asking the most important person or people in your business.

Who are the most important people in any business?

Your clients. 

Your clients are the BEST people to go to when you seek improvement suggestions, ideas for new products or services, or to discover future wants, needs, and desires. 

How do you really get inside the mind of your future clients? By asking your best clients…As they once were your prospect.

The wealth of invaluable information and insight you can gain just by having a conversation with a client is absolutely priceless. 

Which is why I’m so surprised more business owners don’t utilize this approach.  

One business owner I know created something called a “Client Council”.  He runs a very successful service business that specializes in HVAC.  Each year he selects 10 of his best clients and asks them if they’d like to be a part of his Client Council. As a council member, they agree to give him insight and input on anything he sends them (marketing pieces, offers, new service ideas, etc.) and they give their honest feedback.  

In exchange for their council “work” he gives them 20% off any service in his company for an entire year. He  also extends a new customer one time 20% off coupon to any friends or family that live in the area (brilliant how he wove a referral strategy into this program)!

By having this ongoing council, he gets continual insight and feedback on what he is doing, or would like to do. 

He also attains new customers from these referrals. 

What’s also important to note, is he selects new council members each year, giving him a variety of people to test his marketing on. 

The positioning is perfectly structured for his clients too.  First, it’s not a HUGE commitment (only 1 year). It also makes the client feel special to be a part of an exclusive and unique group. Let’s face it, they have probably never been asked to be a part of something like his council ever before. It also gives them the opportunity to become the hero to any friends or family that need HVAC work done…As they hold the key to getting them 20% off their first service call. 

People like to be the heroes and have solutions to help people, which is why people will go out of their way to recommend any product or service they know could help someone (especially with the added bonus of saving them some money). 

It’s a win-win-win for everyone.  

Another business owner I know takes his clients out for Client Appreciation dinners. He invites 3 or 4 clients and their spouses to a restaurant for dinner on him, as a way of thanking them for their business. In their time together, he is able to ask them as a collective group what they think about new products and services he’s thinking of offering in his business. He gets to find out what’s changing in their lives which gives him even more ideas on how to improve his business as well. He schedules these dinners twice a year, and has for the last 20 years. 

Now you might be thinking, “I don’t have the ability to meet with my clients one-on-one.”  

If you don’t have that ability to meet in person with clients, simply call them. 

Many times with our clients, I’ll randomly hop on a meeting they have scheduled with my team just to check in and ask them how they are doing. If one of these clients is someone I think would be a perfect candidate for a new program we are offering, I’ll ask them if they’d be interested in scheduling a one-on-one with me to discuss in greater detail.

Another EASY way to get insight and input from your clients is by sending them regular surveys on a consistent basis. You can send them by email or direct mail. I highly recommend implementing this strategy in your business no matter what, and in addition to any other thing you do. 

Sending out “How are we doing?” surveys on a regular basis shows your clients you really care about the level of service you provide them (that you are always looking for ways to improve). It also gets you information you need. 

It’s easy for anyone to set something like this up in their business. Remember, people want to share their experiences…They desire to feel heard. 

One last example that I couldn’t resist including because it’s so good… 

I heard about this approach from a mastermind I attended. The business owner ran live events at least twice a year for high school students interested in the field of medicine.

His main marketing vehicle was direct mail. His company established a successful “control” and had tested a few new strategies and vehicles to no avail in beating their existing “control”. 

One day as he was talking to his CMO about what to test next, and she suggested it was time to start testing different messaging. Messaging that really resonated with the parents and the students. 

“How would we know what to test?,” He said. She then said, “We ask them.” A bit confused, he asked, “Who?”she said, “Our prospects”.  

Here’s where it gets interesting…

They brainstormed various ways to attain all the relevant information they would need to guide them to create the perfect messaging. They knew in order to get it right, with 100% certainty (and in the shortest amount of time before the next event), they would need to do something extreme. 

They landed on what they called a “Prospect Tour”. They chose 10 prospects at random that agreed to meet with both of them in person. They then flew around the country to visit each of the prospects and their families.   

Extreme? Yes. 

But what they were able to discover in a few weeks of talking to prospects one-on-one was absolutely eye-opening. Not only did they gain insight on objections they never considered, they achieved their ultimate goal (which was to collect exact verbiage directly from their prospects that they could use in their copy).  Messaging that ended up resonating on such a deeper level with their prospective audience. 

I hope these examples gave you some ideas on how you too can gain insight quite easily from prospective clients and existing clients to help propel your business forward. 

Think about integrating any one of these strategies (or variations of them) in your marketing efforts.  At the very least, get a survey out to your clients every 6 months, even if it's just one question you ask them. It’ll pay dividends in the long run, and quickly elevates your business to new heights if you take what you learn and make necessary changes to continually improve. 

To your success, 

David

Business Nitrogen

Obstacles rooting your future?

Oftentimes, failure to attain our goals and realize our full potential is a direct result of our limiting belief system.  

We all have them. Our beliefs are deep seeded (basically anchored) in our subconscious mind. 

For example, have you ever caught yourself making a statement like, “I’m not good at time management” or “I’m terrible with numbers so I won’t understand financials”? 

These are examples of limiting beliefs that people  construct in their mind that they then think to be true. 

They then become beliefs that falsely define you, and keep you from making good choices. They limit you from taking advantage of opportunities. They keep you “stuck” and unable to move forward.  They remain in your subconscious as “truths”, therefore your conscious mind believes them to be true and acts accordingly. 

Ultimately, limiting beliefs keep us trapped in a negative state of mind and therefore become the root obstacles that deter us from living the life we truly desire.

What causes our limiting beliefs? 

Interestingly enough, it starts fairly early for all of us. As children, around the age of 2, the number of connections (synapses) between brain cells doubles. Synapses are where learning occurs, so during this time period (usually this critical stage lasts until about the age of 7), children learn much faster and absorb more. In addition to learning, belief systems are constructed. 

 Growing up, your parents probably had morals and values they tried to instill in you. It could be things such as what career path you should take, what you deserve, how to treat others, etc. From that you end up forming your own limiting beliefs based on what you learned, and what you were told. 

Later in life, we have other people who influence our belief system.  From childhood well into adulthood, the people we surround ourselves with definitely affect our belief system (whether they are authority figures, friends, family, spouses and people we respect). Each have a profound impact on what you accept as “truth”.  

Which is why I firmly believe that the people we surround ourselves with the most have the biggest influence on our behavior, attitudes, beliefs, and results. 

Motivational speaker Jim Rohn said it best: 

      “You are the average of the five people you spend the most time with.”

So be careful who you choose to spend your time with!

One of the biggest secrets to my success has to do with ongoing mentorship from those I admire. I always have 5 mentors that I learn from at one given time. Some I might have direct contact with, some I might not. 

For those I don’t have contact with, I can still learn from them. I can read books they’ve written, listen to podcasts they broadcast, or watch videos they’ve created.

The key is to keep learning from others who are doing, or have done what it is you are looking to do. Mentorship provides an invaluable learning experience (at any age). 

Experiences play a big role in shaping our beliefs too. When we experience something (negative or positive) we draw conclusions afterward. When we draw negative consultations from experiences, we create negative beliefs that can strongly shape limiting beliefs. 

For some of us, eliminating these limiting beliefs must start with letting go of the pain or trauma we have associated with it. 

Whether it’s forgiving ourselves for mistakes we’ve made, or forgiving others who have betrayed or hurt us, we must let the pain go. 

With that being said, I’ve found that pain can also be a great teacher.

It gives us the opportunity to achieve gratitude. The more we can focus on gratitude and appreciation (even from the most painful things that we’ve endured or encountered), the easier it becomes for us to learn how to move forward and do everything we can to make sure it doesn’t happen again (or how to do it differently next time).

In any case, we must re-program the story that is anchored in our past, so it doesn’t root our future…

Most of us set goals for our future. Where we want to be, what we want to have, what we want to accomplish. 

Sadly many people never reach goals they’ve set even with all the tools and resources at their disposal. 

Limiting beliefs directly affect the outcome of reaching goals, dreams, and aspirations.

Surprisingly, the failure of reaching a goal doesn’t have to do with the false belief that you can’t achieve it. 

Not exactly, anyway. 

It really begins with the belief of whether we feel we deserve it or not; whether we are worthy or not.

You must believe you are worthy of it and deserve it before you can even believe you can achieve it. 

Do you see the person who deserves what you want when you look at your reflection in the mirror? 

                   Am I worth what I want? 

                 Do I deserve what I want? 

If your answer is no, this is where you need to start reprogramming your beliefs, as if you don’t believe you are worth it or deserve it, you won’t achieve it.

The last HUGE obstacle keeping people from reaching their goals is failure to take massive action, and do what others aren’t willing to do.

Maybe they don't like what they hear, or they are so afraid of failure that they simply back off and give up. 

Did you know that the people who have experienced the most failures are also the most successful? 

My advice: Start showing up. 

Show up for yourself. 

Show up for what you’ve committed to. 

And stop striving for perfection. Because perfect is the enemy of done.

My last piece of advice to help you reach your goals supports your worthiness and the actions you take.  

To set goals, we need a vision. 

That vision is our inspiration. To stay motivated and get things done, we need to see a way to make it happen. The most important thing about setting goals is to set goals that are meaningful to you, and you can only accomplish what you can envision.

I love using vision boards to set goals. 

A vision board is a picture or collage that helps you make decisions and direct your actions toward your goal. 

Visualizing success in images or drawings creates a mental image of your goal and helps you identify what steps need to be taken to achieve it.

Another process I also recommend you start that I also teach many other Entrepreneurs is something I call E.V.A. It stands for: 

E - Envision

V - Visualize

A - Action

This process should be started after you conquer limiting beliefs that are holding you back. Only then can you take steps to move you closer to your goals and aspirations using this formula that took me over 30 years to refine and perfect.

If you'd like a free copy of the EVA process, simply message me and I can send it to you!

To your success, 

David

Active Campaign Certified